A brand consultancy
focused on food.







In the Wings is a referral-only brand consultancy focused on food.

I work with mission-minded people to define their values and tell their stories.

I celebrate businesses led by underrepresented voices and am eager to work with anyone who does the same. I specialize in openings, launches and refreshes but am equally comfortable supporting established brands with strategic storytelling.  

Reach out: dz@inthewings.co 


Meet Daisy
Daisy Zeijlon (She/Her) • Founder + CEO 

I’m a communications strategist and food & gender scholar based in Brooklyn. My earliest foray into hospitality took place in 2000 when I hosted a themed dinner party for a handful of close friends and family.

I was 8.

I’m passionate about haggis, tubed foods and therapy. I’m an expert on gendered power structures–specifically, how they show up in food: Asking For It, my master’s thesis, was a digital exploration of how women are denied leadership in the restaurant industry. And, I’ve spent the past decade working with some of the country’s leading food brands.