A brand consultancy
focused on food.







In the Wings is a referral-only brand consultancy.

I work with mission-minded people to define their values and tell their stories.

I specialize in openings, launches and refreshes but am equally comfortable supporting established brands with strategic storytelling.  

Reach out: dz@inthewings.co 


Meet Daisy
Daisy Zeijlon (She/Her) • Founder + CEO 

I’m a brand and communications consultant based in Copenhagen.

I hold 10+ years of experience working with leading companies across industries, including celebrity chefs, global restaurant groups and consumer products. I hold a postgraduate degree in Food Studies from New York University, where my research explored the intersections of food and gender.

Me earliest foray into hospitality took place in 2000 when I hosted a themed dinner party for a handful of close friends and family.  

I was 8.