A brand consultancy
focused on food.







In the Wings is a communications consultancy for folks in food.

I work with mission-minded people to define their values and tell their stories.

I specialize in openings, launches and refreshes but am equally comfortable supporting established brands with strategic storytelling.  

Reach out: dz@inthewings.co 


Daisy Zeijlon (She/Her) • Founder + CEO 

I’m a brand and communications consultant based in Copenhagen.

I hold 10+ years of experience working with leading companies across the food industry, including celebrity chefs, global restaurant groups and consumer products. I hold a postgraduate degree in Food Studies from New York University, where my research explored the hospitality industry’s role within our food system. 

Me earliest foray into hospitality took place in 2000 when I hosted a themed dinner party for a handful of close friends and family.  

I was 8.